Seller Resource Guide
Why Choose Legacy?
Maximize Your Price
Our award-winning, customized advertising ensures your auction event receives unparalleled exposure, attracting serious, competitive buyers who compete to own your property.
Zero Commission Costs
Keep more of your proceeds with our unique no-commission model—unlike traditional real estate sales, we put your financial success first.
Your Sale, Your Terms
You control the timeline.
We host the open house and sell on the day you choose, delivering results without delays.
We invite you to explore this exciting and advantageous sales method.
We appreciate the chance to present our services. Our team consists of skilled professionals committed to selling your home, land, commercial property, and more at the best market price. We invest considerable effort and strategic planning into every auction. From the very first day, we actively demonstrate our creative approaches to help you find a buyer.
We stand out by creating bold, targeted, and sophisticated—yet cost-effective—marketing campaigns.
Your plan is tailored to your needs and your property. We combine online advertising, advanced search tools, direct mail, print, and other media in a way that’s right for your auction.
Two of our real estate auction advertising postcards have received national marketing awards.
This means you receive the best advertising available. We have also served as the primary resource for a nationally-syndicated newspaper article discussing offering your home through an auction versus traditional listing.
Auction sales of non-distressed homes & properties are our specialty
Homeowners and commercial property owners wish to sell, and desire some control over the process. Saving money is important, time is crucial, and moving on with their lives takes precedence over waiting for the perfect buyer. Understanding ongoing carrying costs, the market is increasingly recognizing the time value of money. The number of sales conducted "by auction" is expected to account for a notable percentage of total U.S. real estate sales in the early 21st century, as reported by the National Association of Realtors.
Unlike the old-fashioned "fire-sale" idea, an auction gives you the chance to draw in the most interested buyers all at once in a single location. The ideal buyer is someone who truly wants your property and openly competes with others to secure it. Auctions stand out from other sales methods because:
Accelerates the sales cycle: 30 days to prepare, 30 days to advertise, 30 days to close
Saves thousands in commission fees, because the buyer pays the sales commission
Creates greater potential for higher sales revenue than typical sales methods where “list price” is a “limit price”
Pauses the competition from other like homes or commercial properties for sale in your area until after your auction event
Is the ideal low-stress solution for personal representatives and family members dealing with estate settlement
The main difference in auction marketing compared to other selling styles is the shortened time period.
Your marketing campaign hits in an aggressive time frame that runs approximately 30 days leading up to your auction event. Your campaign is tailored to your needs and property type to maximize exposure in the most cost-effective way.
Realistic Expectations
If your property is suitable for auction, we typically suggest that you first list it for sale at auction. It’s new to the market and there’s no limit on the sale price.
The distinct feeling of competition, excitement, and urgency during an auction can often push the price higher than what the seller anticipated. The highest bid at auction is not restricted by a "list price" or "asking price," and when all bidders have the same chance to place their final bid, it reflects the true market value of the property.
Ask for a copy of our “Traditional vs Auction Method” brochure.
“Buyers who are ready and willing to make a purchase are entering a market where their dream house may not have been listed yet. They can’t find it! Or if they find it, it happens to catch the eye of other buyers and an auction like environment’ begins.”
– National Association of Realtors
Benefits of selling real estate at auction:
Allows your choice of time, place, and terms
Releases you to offer your home or property AS-IS
Eliminates numerous or unscheduled showings and keeping neat and “show-ready” at all times
Keeps the seller in control
Reduces long-term carrying costs (mortgage payments, taxes, maintenance, insurance)
Gives you the unfair advantage of focusing the entire buying marketplace on your property
Provides predictable open house, sale, and closing dates, so you are free to move forward with plans
Establishes a price floor and eliminates a price ceiling
Ensures an aggressive marketing program that increases interest and visibility
Offers a quick, fair, and transparent process for all parties
Reveals the current fair market value of any property as established through competitive bidding
Assures NO negotiations, NO contingencies, NO required inspection remedies, NO inadequate bank appraisals
Exposes the property to a large number of serious, pre-qualified prospects who are prepared to buy
Motivates buyers to act whether it’s a “Buyer’s Market” or “Seller’s Market”
Requires potential buyers to pre-qualify for financing and/or submit a registration deposit
It’s no wonder buyers and sellers are choosing real estate auction now more than ever. Auction creates a compelling buyer opportunity.
A lot of realty is for sale. Yours has an expiration date.
If you are serious about selling, the auction method is an excellent option to help you maximize final sale prices on your schedule so you can move forward with your life. Here is a guide to what you can expect when selling at auction:
Day 0
Initial Call. It all begins with a confidential consultation that will set the stage for an active process. Here, we will learn more about your selling situation, expectations, and answer any questions you have about the auction process. The first step is to analyze your situation to determine whether auction is the right solution. Then we can set an appointment to visit your property. We’ll review the Agreements and marketing budget, gather appropriate information, discuss next steps and timelines, and take photographs.
Day 1
Strategic Planning. We conduct a thorough market analysis so we may apply our resources for the greatest impact. The research gives us insight on your goals, the property, the market, and potential buyers. It’s the foundation we use to effectively promote your house/property and attract the right bidders. We are ready to build a plan that makes the most effective use of our promotional tools and your advertising budget. The marketing plan is reviewed and finalized.
Day 30
Advertising Launch. Over the next several weeks, we will carry out the marketing plan that will reach a broad audience of potential buyers and help generate enthusiasm and urgency. As national award-winning marketers, our ability to promote your property is unmatched. Concentrated media including targeted mailings, direct invitations, and consistent follow-up with quick response are designed to promote your home/property in a way that traditional programs simply cannot compete. The auction will focus all eyes on your property and force buyers to consider your project before any others.
Day 45
Open House or Preview Day. Interested bidders are encouraged to attend the Open House to preview the house/property first-hand.
During this pre-auction period, bidders may make proper arrangements for any inspections they wish. Owners should be offsite during the Open House.
Day 60
Auction Day. We’re always looking ahead and working to ensure your big day goes just as planned. By hosting the event at your property, bidders are reminded of the positives.
Bidders are registered. The Auctioneer reviews terms and conditions and answers final questions. The bid is opened and competitive bidding begins among registered bidders. The winning bidder is declared and the Purchase Agreement is signed. Each party will receive an executed copy of the Purchase Agreement. Owners may be on- or offsite during the auction.
Day 90
Closing or Settlement Day. We help ensure your experience remains pleasant and aggravation-free to the very end. Once the event has concluded, we will tie-up all the loose ends associated with transferring ownership of the property. The Buyer chooses his/her representation, and you may choose yours. The transaction is funded in the usual manner. We will assist in coordinating closing to process titles, deeds, and other documents. We will remain in contact with you as needed.
You’ll never be in the dark when it comes to your auction project.
A real person answers the phone. We return missed calls promptly. We reach out with updates and milestones.
What’s your home worth? All you can get for it!
How do you get all you can get for it? The quickest way to find out is to talk with us.